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Dark Set
Egypt — 2024
Branding
A dark-first post system built for feeds seen after sundown — deep neutrals, warm highlights, and typography that keeps its poise at every size.
Deliverables
- Visual identity system
- Social media templates
- Campaign artwork
- Type & color guidelines
Approach.
Dark Set was built on a single, non-negotiable brief: the brand should feel unmistakable in a scroll of forty other things. Everything downstream — the grid, the type, the color, the pacing — serves that.
A dark-first post system built for feeds seen after sundown — deep neutrals, warm highlights, and typography that keeps its poise at every size.
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