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Campaign Set
Egypt — 2024
Branding
A rolling content set that treats each post as one panel in a larger visual argument — designed to work standalone and reward the follower who sees the whole run.

Deliverables
- Visual identity system
- Social media templates
- Campaign artwork
- Type & color guidelines
Approach.
Campaign Set was built on a single, non-negotiable brief: the brand should feel unmistakable in a scroll of forty other things. Everything downstream — the grid, the type, the color, the pacing — serves that.
A rolling content set that treats each post as one panel in a larger visual argument — designed to work standalone and reward the follower who sees the whole run.
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