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Campaign Set

Egypt2024

Branding

A rolling content set that treats each post as one panel in a larger visual argument — designed to work standalone and reward the follower who sees the whole run.

Campaign Set

Deliverables

  • Visual identity system
  • Social media templates
  • Campaign artwork
  • Type & color guidelines

Approach.

Campaign Set was built on a single, non-negotiable brief: the brand should feel unmistakable in a scroll of forty other things. Everything downstream — the grid, the type, the color, the pacing — serves that.

A rolling content set that treats each post as one panel in a larger visual argument — designed to work standalone and reward the follower who sees the whole run.

See the full case on Behance

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