All projects

Launch Kit

Egypt2024

Social Media

An announcement series designed to carry a launch from teaser to reveal to sustain — one continuous visual language, three tempos.

Launch Kit

Deliverables

  • Visual identity system
  • Social media templates
  • Campaign artwork
  • Type & color guidelines

Approach.

Launch Kit was built on a single, non-negotiable brief: the brand should feel unmistakable in a scroll of forty other things. Everything downstream — the grid, the type, the color, the pacing — serves that.

An announcement series designed to carry a launch from teaser to reveal to sustain — one continuous visual language, three tempos.

See the full case on Behance