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Serif Kit
Egypt — 2024
Branding
An editorial post kit anchored by a display serif that carries every headline — the rest of the system is deliberately quiet so the type can do the work.
Deliverables
- Visual identity system
- Social media templates
- Campaign artwork
- Type & color guidelines
Approach.
Serif Kit was built on a single, non-negotiable brief: the brand should feel unmistakable in a scroll of forty other things. Everything downstream — the grid, the type, the color, the pacing — serves that.
An editorial post kit anchored by a display serif that carries every headline — the rest of the system is deliberately quiet so the type can do the work.
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